Search Engine Optimization, more commonly referred to as SEO, is a method for getting a website more traffic through organic search queries. By employing SEO services, you’ll start generating an increase of more qualified traffic to your site.
SEO, at its core, is used to assist people. By understanding how people think when searching for answers on the web and analyzing how they use language, you can use search engine optimizer services to help your brand be seen by users searching for the services you offer.
Search engine optimization services enable you to structure your page in a way that search engine crawlers can understand. This structure ensures that when a user is asking a search engine a question that relates to your site, it will display you on its search engine results page (SERP).
When people first go to the internet, their first action is normally to look for information through a search engine. The way that search engines gather data to present an answer is by scouring a tremendous amount of data. This data is any content on the web, from web pages to files. The data is found through crawling and indexing, at which point it’s cataloged.
How well your website SEO services have been structured will determine how your content is cataloged and, ultimately, how well it ranks when people look for your services.
Why is SEO Important?
The number one goal of SEO is to drive traffic to your site. Traffic can be directed to your website through a variety of channels such as paid advertising or social media, but search engines still provide the most amount of traffic to a site.
Organic search engine results provide the majority of traffic because people tend to be wary of paid advertising. In fact, 97% of the searches performed in the USA click through an organic link.
To maximize that traffic, you can leverage SEO optimization services.
Search engines need to offer the best results for users’ queries. In order for the search engine to continually provide the best results, they need to constantly update its web crawler’s algorithm, allowing the platform to retain and grow its users. By having a large user base, they can charge more for advertising space on their SERP.
So if you continually employ an effective search engine optimization service, you can rank higher on the search engines SERP, and avoid the temptation to waste lots of budget on paid advertising on the same search engines.
The need for search engine marketing solutions is increasing every day. Search engines are evolving to meet the demands of an increasingly impatient user base. Google continues to implement and test different strategies to deliver paid advertisements as well as dynamic organic results.
For example, if you search a movie title, you’ll see an information box with ratings from various critic sites, a list of the actors and production crew, and performance stats. You’ll also see a section dedicated to organic results called “People Also Ask” and a video carousel. These featured organic snippets will continue to expand in order to answer a user’s question better.
The job of SEO is to make sure you are leveraging these dynamic search opportunities, and driving qualified traffic to your website every day.
By investing in SEO marketing services to have your site properly cataloged and indexed, and providing quality content that users are searching for, you’ll begin seeing an increase in qualified traffic. As a bonus, this is likely to end up saving you money, as quality evergreen content can continuously drive traffic to your site, while paid advertising needs to be maintained consistently.